Real Self-Care vs. Faux Self-Care

Gym Coaching / Health Coaching / Learning Strategies

Real Self-Care vs. Faux Self-Care

In today’s wellness-driven culture, “self-care” has become a ubiquitous term, particularly in the fitness and nutrition industry. Instagram influencers and corporate marketing campaigns promote the idea of self-care as a quick fix for the stresses of modern life. However, not all self-care is created equal. While some practices offer genuine benefits, others may serve as little more than distractions that can perpetuate unhealthy behaviours. Understanding the difference between real self-care and faux self-care is crucial for those striving for true wellness.

What Is Real Self-Care?

Real self-care is about making choices that contribute to long-term well-being, both physically and mentally. It’s rooted in understanding your personal needs and taking deliberate actions to meet them. In the context of fitness and nutrition, real self-care might involve creating a balanced workout routine that you enjoy and can maintain, rather than one that feels like punishment. It’s about nourishing your body with foods that give you energy and make you feel good, rather than adhering to restrictive diets that promise rapid results.

For example, prioritizing sleep, managing stress through mindfulness or meditation, and listening to your body’s hunger and fullness cues are all forms of real self-care. These practices require self-awareness, consistency, and a focus on sustainable habits that support your health in the long term.

The Rise of Faux Self-Care

Faux self-care, on the other hand, is often superficial and commercially driven. It’s characterised by short-term gratification rather than long-term benefits. In the fitness and nutrition world, this might look like indulging in a “cheat day” that leads to overeating or justifying a lack of exercise with the idea that “rest is self-care,” when in reality, it’s avoidance of necessary physical activity.

Faux self-care is frequently sold to us by industries that benefit financially from our insecurities. For example, expensive detox teas, trendy fitness gadgets, or the latest fad diets often promise quick fixes but offer little in the way of lasting health improvements. These products and services can give the illusion of self-care but often lead to a cycle of dependence on external solutions rather than fostering genuine, internal well-being.

How to Identify Faux Self-Care in Fitness and Nutrition

1. **Short-Term Fixes vs. Long-Term Solutions:** Real self-care is about sustainability. If a fitness plan or nutritional regimen promises rapid results but isn’t something you can maintain long-term, it’s likely faux self-care. Real self-care focuses on creating habits you can stick with for life, not just until you reach a certain weight or fitness goal.

2. **External Validation vs. Internal Fulfilment:** If your self-care routine is more about how others perceive you—whether it’s looking good for social media or fitting into a certain size—then it’s likely driven by external validation. True self-care, however, is about feeling good in your own skin and making choices that align with your values and needs.

3. **Expense vs. Accessibility:** Real self-care doesn’t have to be expensive. While the fitness and nutrition industry often market high-priced products as essential to your wellness journey, true self-care can be as simple as taking a walk, preparing a nutritious meal at home, or practising mindful eating.

4. **Stress and Anxiety:** If your approach to fitness and nutrition leaves you feeling stressed, guilty, or anxious, it might be worth re-evaluating.Real self-care should enhance your life, not add pressure. A healthy relationship with food and exercise is one where balance is prioritized, not perfection.

Embracing Real Self-Care

To practice real self-care, it’s essential to tune into your body and mind. This involves questioning the motivations behind your fitness and nutrition choices. Are they serving your overall well-being or are they catering to societal pressures or fleeting trends?

Start by setting realistic, personalized goals that focus on how you feelrather than how you look. Incorporate activities that you genuinely enjoy, whether it’s a particular type of exercise, cooking wholesome meals, or taking time for relaxation and reflection.

Consider these 4 rules for real self-care:

  1. Learn to set boundaries with others (and yourself). This means developing the ability to say no. In other words, guilt shouldn’t be your compass for decision-making.
  2. Turn up your Inner-Friend. Have a conversation with yourself the way you’d talk to a best friend who is struggling.
  3. Bring in what matters most to you and discover the most authentic version of yourself. This could be through therapy, journaling, and conversations with friends.
  4. Do what you can to enact change for others! Real self-care is about making yourself bigger and standing up for your needs. When you start to take care of yourself, it’s possible this can give support or courage to others too. 


Finally, remember that self-care isn’t a one-size-fits-all concept. What works for one person may not work for another. The key is to find what truly nurtures you and supports your unique path to health and happiness.

References:
1. Neff, K. D., & Germer, C. K. (2018). *The Mindful Self-Compassion Workbook: A Proven Way to Accept Yourself, Build Inner Strength, and Thrive*. Guilford Press.
2. Pollan, M. (2009). *In Defense of Food: An Eater’s Manifesto*. Penguin Books.
3. Leveille, R. (2018). “The Rise of ‘Faux Self-Care’ and Why It’s Hurting Us More Than Helping Us.” *Psychology Today*. Retrieved from https://www.psychologytoday.com

4. Kamb, Steve. Retrieved from https://www.nerdfitness.com/blog/problem-with-self-care/